Client Case Study: AnchorCert Group with M&S

Client Case Study: AnchorCert Group with M&S


Some clients just keep giving when it comes to content. AnchorCert Group is one of those clients.

Approximately three years ago, the Group's analytical laboratory was approached by Marks & Spencers to develop a special testing methodology. The leading high street retailer wanted to develop a testing regime that would reduce the likelihood of allergic reactions caused by precious and base metals in their jewellery ranges.

After two years of dedicated research and development, AnchorCert Analytical, were ready and the M&S SkinKind jewellery range was born. Over the past year, literally millions of pieces have been sold across the UK, with negligible returns due to allergic reactions.

The jewellery range has been so successful that the SkinKind range has now been added to the retail giant’s Plan A strategy.

And the story doesn’t stop there. AnchorCert Group continue to develop this industry-leading methodology, with exciting new plans for the testing regime in 2018.

A content creator’s dream – market-leading, consumer-focused and unique too!

So, watch this space. It will be worth it.