15 May 2017
Milton Keynes Lightning is an English ice hockey team, recently promoted to the EIHL - the sport's premier league - and purchased by new owners in April 2017. The new owners were keen to review all marketing materials and processes, including the online experiece for fans and supporters.
To create a compelling and commercially-focused online experience for fans and supporters, as well as providing a platform to promote sponsors' businesses and detail support.
Step 1: Review previous website content and analytics
Step 2: Benchmark against 'best in class' competitors, as well as premier league football team websites
Step 3: Create new website sitemap / content strategy
Step 4: Review creative in line with new team logo/look and feel
Step 5: Implement changes and launch new website