Client Case Study: Breaking the ice with MK Lightning

Client Case Study: Breaking the ice with MK Lightning

 

The Challenge:

Milton Keynes Lightning is an English ice hockey team, recently promoted to the EIHL - the sport's premier league - and purchased by new owners in April 2017. The new owners were keen to review all marketing materials and processes, including the online experiece for fans and supporters.


The Objective:

To create a compelling and commercially-focused online experience for fans and supporters, as well as providing a platform to promote sponsors' businesses and detail support. 


The Solution:

Step 1: Review previous website content and analytics
Step 2: Benchmark against 'best in class' competitors, as well as premier league football team websites
Step 3: Create new website sitemap / content strategy
Step 4: Review creative in line with new team logo/look and feel
Step 5: Implement changes and launch new website