05 June 2017
The revamp of AnchorCert Group's communications has been made all the more interesting by the willingness of the client to be daring with their printed and digital communciations.
An excellent example of this more adventurous approach, are the materials we have created to promote lead, nickel and cadmium testing and the comms used to detail precious metals analysis services (or melt and assay, as it's known in the trade).
The new artwork features vibrant colourways and catchy, bold headlines... perhaps not the type of communication that springs to mind when thinking about regulatory testing and certification.
The majority of AnchorCert Group's testing services are for the jewellery and fashion industries; both sectors that are not afraid of a little colour. Or of taking the path less travelled.
Which is exactly why we believe they work so well.